:root{
  --ink:#15233a; --ink2:#4a5468; --mute:#7c8496;
  --bg:#ffffff; --soft:#f4eee6; --line:#e5ddd1;
  --acc:#a8612d; --acc2:#87491c; --accSoft:#f6ebdf;
  --navy:#1d3557; --navy2:#27466f; --sand:#e0a877;
  --ok:#22c55e;
  --r:18px; --sh:0 10px 30px rgba(21,35,58,.10);
}
*{box-sizing:border-box}
html{scroll-behavior:smooth;-webkit-text-size-adjust:100%}
body{margin:0;background:var(--bg);color:var(--ink);font:17px/1.55 -apple-system,BlinkMacSystemFont,"Segoe UI",Roboto,"Helvetica Neue",Arial,sans-serif}
img{max-width:100%;display:block}
a{color:inherit}
h1,h2,h3{line-height:1.15;margin:0 0 .5em;letter-spacing:-.02em}
h1{font-size:clamp(32px,5.2vw,56px);font-weight:800}
h2{font-size:clamp(26px,3.6vw,40px);font-weight:800}
h3{font-size:20px;font-weight:700}
p{margin:0 0 .8em}
.wrap{max-width:1140px;margin:0 auto;padding:0 16px}
.center{text-align:center;margin-top:32px}

/* кнопки */
.btn{appearance:none;border:0;cursor:pointer;display:inline-flex;align-items:center;justify-content:center;gap:8px;
  background:var(--acc);color:#fff;font:inherit;font-weight:700;padding:14px 24px;border-radius:14px;text-decoration:none;
  box-shadow:0 8px 20px rgba(168,97,45,.28);transition:transform .15s,background .15s}
.btn:hover{background:var(--acc2);transform:translateY(-1px)}
.btn--lg{padding:18px 30px;font-size:18px}
.btn--sm{padding:10px 16px;font-size:15px;box-shadow:none}
.btn--ghost{background:transparent;color:var(--ink2);box-shadow:none;border:1px solid var(--line)}
.btn--ghost:hover{background:var(--soft)}
.btn:disabled{opacity:.6;cursor:default;transform:none}

/* шапка */
.top{position:sticky;top:0;z-index:20;background:rgba(255,255,255,.92);backdrop-filter:blur(10px);border-bottom:1px solid var(--line)}
.top__in{display:flex;align-items:center;gap:16px;height:64px}
.brand{display:flex;align-items:center;gap:10px;text-decoration:none;margin-right:auto}
.brand img{width:40px;height:40px;border-radius:50%;object-fit:cover}
.brand b{display:block;font-size:16px;line-height:1.2}
.brand small{display:block;font-size:13px;color:var(--mute);line-height:1.2}
.online{font-size:14px;color:var(--ink2);display:flex;align-items:center;gap:6px}
.online i{width:8px;height:8px;border-radius:50%;background:var(--ok);box-shadow:0 0 0 0 rgba(34,197,94,.6);animation:pulse 2s infinite}
@keyframes pulse{70%{box-shadow:0 0 0 8px rgba(34,197,94,0)}100%{box-shadow:0 0 0 0 rgba(34,197,94,0)}}

/* первый экран */
.hero{padding:48px 0 40px;background:linear-gradient(180deg,#f7f9fc 0%,var(--soft) 100%)}
.hero__in{display:grid;grid-template-columns:1.35fr .9fr;gap:48px;align-items:center}
.eyebrow{display:inline-block;font-size:14px;font-weight:700;color:var(--acc2);background:var(--accSoft);padding:6px 12px;border-radius:999px;margin-bottom:16px}
.lead{font-size:clamp(18px,2vw,21px);color:var(--ink2);max-width:620px}
.lead b{color:var(--ink)}
.hero__cta{margin:28px 0 24px}
.hint{font-size:14px;color:var(--mute);margin:10px 0 0}
.niches p{font-size:14px;color:var(--mute);margin-bottom:8px}
.chips{display:flex;flex-wrap:wrap;gap:8px}
.chip{appearance:none;font:inherit;font-size:15px;cursor:pointer;background:#fff;border:1px solid var(--line);color:var(--ink);padding:9px 14px;border-radius:999px;transition:border-color .15s,background .15s}
.chip:hover{border-color:var(--acc);background:var(--accSoft)}
.hero__photo{margin:0;position:relative}
.hero__photo{max-width:440px;justify-self:end;width:100%}
.hero__photo img{border-radius:28px;aspect-ratio:4/5;height:auto;object-fit:cover;object-position:45% 30%;width:100%;max-width:100%;box-shadow:var(--sh)}
.hero__photo figcaption{position:absolute;left:16px;bottom:16px;background:rgba(255,255,255,.94);border-radius:14px;padding:10px 14px;font-size:14px;line-height:1.35;color:var(--ink2)}
.hero__photo figcaption b{color:var(--ink)}
.stats{list-style:none;padding:0;margin:40px 0 0;display:grid;grid-template-columns:repeat(4,1fr);gap:12px}
.stats li{background:#fff;border:1px solid var(--line);border-radius:var(--r);padding:18px}
.stats b{display:block;font-size:clamp(24px,2.6vw,32px);font-weight:800;letter-spacing:-.02em}
.stats span{font-size:14px;color:var(--ink2);line-height:1.35;display:block}

/* секции */
.sec{padding:80px 0}
.sec--soft{background:var(--soft)}
.sec--dark{background:var(--navy);color:#fff}
.sec--dark .sub{color:#b8c4d6}
.sub{font-size:19px;color:var(--ink2);max-width:680px;margin-bottom:36px}

.pains{display:grid;grid-template-columns:repeat(2,1fr);gap:16px}
.pain{border:1px solid var(--line);border-radius:var(--r);padding:26px}
.pain p{color:var(--ink2)}
.pain .fix{margin:16px 0 0;padding-top:16px;border-top:1px dashed var(--line);color:var(--ink)}
.pain .fix b{color:var(--acc2)}

.risk{display:grid;grid-template-columns:1fr 1fr;gap:48px;align-items:start}
.sec--dark .eyebrow{background:rgba(224,168,119,.16);color:var(--sand)}
.ticks{list-style:none;padding:0;margin:0;display:grid;gap:14px}
.ticks li{padding-left:34px;position:relative;color:#d5deea}
.ticks li b{color:#fff}
.ticks li::before{content:"";position:absolute;left:0;top:3px;width:22px;height:22px;border-radius:50%;background:var(--acc) url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 24 24' fill='none' stroke='white' stroke-width='3'%3E%3Cpath d='M6 12l4 4 8-8'/%3E%3C/svg%3E") center/14px no-repeat}
.incl{background:var(--navy2);border-radius:24px;padding:30px}
.incl ol{margin:0 0 24px;padding-left:22px;color:#d5deea}
.incl li{margin-bottom:8px}
.incl li::marker{color:var(--sand);font-weight:700}

.gets{display:grid;grid-template-columns:repeat(3,1fr);gap:16px}
.get{border:1px solid var(--line);border-radius:var(--r);padding:26px}
.get p{color:var(--ink2);margin:0}
.get__n{display:inline-block;font-weight:800;color:var(--acc);font-size:15px;margin-bottom:10px}
.get--gift{background:var(--accSoft);border-color:#e6cdb4}
.get--gift .get__n{font-size:22px;line-height:1}

.cases{display:grid;grid-template-columns:repeat(2,1fr);gap:16px}
.case{background:#fff;border-radius:22px;padding:28px;box-shadow:var(--sh)}
.case__tag{font-size:14px;color:var(--mute);margin-bottom:12px}
.case__big{font-size:clamp(26px,3vw,34px);font-weight:800;letter-spacing:-.02em;line-height:1.1;margin:0 0 4px}
.case__sub{color:var(--acc2);font-weight:600;margin-bottom:16px}
.case ul{margin:0;padding-left:20px;color:var(--ink2)}
.case li{margin-bottom:6px}
.case blockquote{margin:18px 0 0;padding:14px 16px;background:var(--soft);border-radius:14px;font-style:italic}
.case cite{display:block;font-style:normal;font-size:14px;color:var(--mute);margin-top:6px}

.steps{list-style:none;padding:0;margin:0;display:grid;grid-template-columns:repeat(5,1fr);gap:12px;counter-reset:s}
.steps li{counter-increment:s;border:1px solid var(--line);border-radius:var(--r);padding:22px 18px}
.steps li::before{content:counter(s);display:grid;place-items:center;width:36px;height:36px;border-radius:50%;background:var(--navy);color:#fff;font-weight:800;margin-bottom:14px}
.steps b{display:block;margin-bottom:6px}
.steps span{font-size:15px;color:var(--ink2);display:block;line-height:1.45}

.about{display:grid;grid-template-columns:.8fr 1.2fr;gap:56px;align-items:center}
.about__photo{border-radius:28px;aspect-ratio:4/5;object-fit:cover;width:100%;box-shadow:var(--sh)}
.about__text p{color:var(--ink2)}
.filter{background:#fff;border-left:4px solid var(--acc);border-radius:0 14px 14px 0;padding:16px 18px;margin:20px 0 24px}
.filter p{margin:0;color:var(--ink)}

.faq{max-width:820px}
.faq details{border-bottom:1px solid var(--line)}
.faq summary{cursor:pointer;list-style:none;padding:20px 40px 20px 0;font-weight:700;font-size:18px;position:relative}
.faq summary::-webkit-details-marker{display:none}
.faq summary::after{content:"+";position:absolute;right:4px;top:14px;font-size:28px;font-weight:400;color:var(--acc);transition:transform .2s}
.faq details[open] summary::after{transform:rotate(45deg)}
.faq details p{color:var(--ink2);padding-bottom:18px;margin:0}

.final{background:var(--navy);color:#fff;padding:80px 0;text-align:center}
.final__in{max-width:760px}
.final p{font-size:19px;opacity:.92}
.final .btn{background:var(--acc);color:#fff;box-shadow:0 10px 24px rgba(0,0,0,.25);margin-top:10px}
.final .btn:hover{background:var(--sand);color:var(--ink)}
.final a{color:var(--sand)}
.final .hint{color:#fff;opacity:.85}

.foot{background:var(--ink);color:#9aa6b8;font-size:14px;padding:28px 0 100px}
.foot__in{display:flex;justify-content:space-between;gap:16px;flex-wrap:wrap}
.foot p{margin:0}

/* нижняя панель на телефоне */
.dock{display:none}

/* модалки */
.modal{position:fixed;inset:0;z-index:50;background:rgba(21,35,58,.6);display:flex;align-items:center;justify-content:center;padding:16px}
.modal[hidden]{display:none}
.modal__box{background:#fff;border-radius:24px;width:100%;max-width:560px;max-height:calc(100dvh - 32px);overflow:auto;padding:28px;position:relative;animation:up .2s ease}
.modal__box--sm{max-width:440px}
.modal__box--sm h3{font-size:24px}
.modal__box--sm p{color:var(--ink2)}
@keyframes up{from{transform:translateY(16px);opacity:0}}
.modal__x{position:absolute;right:12px;top:10px;border:0;background:none;font-size:30px;line-height:1;color:var(--mute);cursor:pointer;padding:6px}

/* квиз: блок на странице, по кнопке открывается окном */
.quiz__intro{text-align:center;max-width:680px;margin:0 auto}
.quiz__intro .sub{margin-left:auto;margin-right:auto}
.qbox{position:relative;background:#fff;border-radius:28px;box-shadow:0 20px 60px rgba(21,35,58,.10);padding:44px;max-width:760px;margin:8px auto 0}
.qx{display:none;position:absolute;right:14px;top:10px;border:0;background:none;font-size:32px;line-height:1;color:var(--mute);cursor:pointer;padding:6px}
.qbar{height:6px;background:var(--soft);border-radius:9px;overflow:hidden;margin-bottom:10px}
.qbar i{display:block;height:100%;width:25%;background:var(--acc);border-radius:9px;transition:width .4s cubic-bezier(.2,.8,.2,1)}
.qcount{font-size:13px;color:var(--mute);margin-bottom:22px}
.q{display:none}
.q.on{display:block;animation:qin .35s cubic-bezier(.2,.8,.2,1)}
.q.back-anim{animation-name:qinBack}
@keyframes qin{from{opacity:0;transform:translateX(24px)}}
@keyframes qinBack{from{opacity:0;transform:translateX(-24px)}}
.q h3{font-size:24px;margin-bottom:20px;line-height:1.3}
.opts{display:grid;grid-template-columns:1fr 1fr;gap:12px}
.opt{appearance:none;text-align:left;border:1.5px solid var(--line);background:#fff;color:var(--ink);border-radius:14px;padding:16px 18px;font-family:inherit;font-size:16px;font-weight:500;line-height:1.3;cursor:pointer;transition:border-color .15s,background .15s,transform .15s}
.opt:hover{border-color:var(--acc);transform:translateY(-1px)}
.opt.sel{border-color:var(--acc);background:var(--accSoft);font-weight:600}
.opt:focus-visible{outline:2px solid var(--acc);outline-offset:2px}
.inp{width:100%;font:inherit;border:1.5px solid var(--line);border-radius:14px;padding:14px 16px;margin-top:12px;outline:none;background:#fff;color:var(--ink);transition:border-color .15s}
.inp:focus{border-color:var(--acc)}
.inp.bad{border-color:#e11d48}
.teaser{background:var(--soft);border-left:3px solid var(--acc);border-radius:10px;padding:12px 16px;font-size:15px;margin-bottom:14px}
.gift{display:flex;gap:14px;align-items:center;background:var(--accSoft);border-radius:14px;padding:14px 18px;margin-bottom:22px;font-size:15px}
.gift b{color:var(--acc2)}
.gift__i{flex:0 0 34px;height:34px;border-radius:10px;background:var(--acc) url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 24 24' fill='none' stroke='white' stroke-width='2' stroke-linecap='round' stroke-linejoin='round'%3E%3Crect x='3' y='8' width='18' height='4' rx='1'/%3E%3Cpath d='M12 8v13M19 12v9H5v-9M7.5 8a2.5 2.5 0 0 1 0-5C11 3 12 8 12 8s1-5 4.5-5a2.5 2.5 0 0 1 0 5'/%3E%3C/svg%3E") center/20px no-repeat}
.field{margin-bottom:14px}
.field label,.flabel{display:block;font-size:14px;font-weight:600;margin:0 0 6px}
.field .inp{margin-top:0}
.msgr{display:flex;gap:8px;flex-wrap:wrap;margin-bottom:14px}
.msgr .opt{padding:10px 16px;font-size:15px}
.hp{position:absolute;left:-9999px;width:1px;height:1px;opacity:0}
.agree{display:flex;gap:10px;font-size:13px;color:var(--mute);margin:6px 0 0;align-items:flex-start;cursor:pointer}
.agree input{margin-top:3px;accent-color:var(--acc)}
.qerr{color:#e11d48;font-size:14px;margin:14px 0 0}
.qnav{display:flex;justify-content:space-between;align-items:center;margin-top:26px;gap:12px}
.qback{white-space:nowrap;background:none;border:0;color:var(--mute);font-family:inherit;font-size:15px;font-weight:500;cursor:pointer;padding:8px 0}
.qback:hover{color:var(--ink)}
.qnav .btn{margin-left:auto;min-width:170px}
.qdone{text-align:center;padding:10px 0}
.qdone h3{font-size:26px}
.qdone p{color:var(--ink2)}
.qdone::before{content:"";display:block;width:64px;height:64px;margin:0 auto 16px;border-radius:50%;background:var(--ok) url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 24 24' fill='none' stroke='white' stroke-width='3'%3E%3Cpath d='M6 12l4 4 8-8'/%3E%3C/svg%3E") center/32px no-repeat;animation:pop .5s cubic-bezier(.2,1.4,.4,1)}
@keyframes pop{from{transform:scale(.3);opacity:0}}
#quiz.open{position:fixed;inset:0;z-index:50;background:rgba(21,35,58,.6);overflow:auto;padding:24px 16px;display:flex;align-items:flex-start;justify-content:center;animation:fadeBg .2s}
#quiz.open>.wrap{padding:0;max-width:760px;width:100%}
#quiz.open .quiz__intro{display:none}
#quiz.open .qbox{margin:4vh auto;animation:up .3s cubic-bezier(.2,.8,.2,1)}
#quiz.open .qx{display:block}
#quiz.open .qbar{margin-right:34px}
@keyframes fadeBg{from{background:rgba(21,35,58,0)}}

/* анимации: появление при прокрутке (включает app.js, без JS всё видно сразу) */
.anim .rv{opacity:0;transform:translateY(26px);transition:opacity .7s cubic-bezier(.2,.8,.2,1),transform .7s cubic-bezier(.2,.8,.2,1);transition-delay:var(--d,0s)}
.anim .rv.in{opacity:1;transform:none}
.anim .hero .eyebrow,.anim .hero h1,.anim .hero .lead,.anim .hero__cta,.anim .niches{animation:heroUp .8s cubic-bezier(.2,.8,.2,1) both}
.anim .hero h1{animation-delay:.08s}
.anim .hero .lead{animation-delay:.18s}
.anim .hero__cta{animation-delay:.28s}
.anim .niches{animation-delay:.38s}
.anim .hero__photo{animation:photoIn 1.1s cubic-bezier(.2,.8,.2,1) .15s both}
@keyframes heroUp{from{opacity:0;transform:translateY(28px)}}
@keyframes photoIn{from{opacity:0;transform:scale(.94) translateY(16px)}}
.hero__photo img{transition:transform .6s cubic-bezier(.2,.8,.2,1)}
.hero__photo:hover img{transform:scale(1.02)}
.btn--lg{position:relative;overflow:hidden}
.btn--lg::after{content:"";position:absolute;top:0;left:-60%;width:40%;height:100%;background:linear-gradient(100deg,transparent,rgba(255,255,255,.35),transparent);transform:skewX(-20deg);animation:shine 4.5s ease-in-out 2s infinite}
@keyframes shine{0%,70%{left:-60%}100%{left:130%}}
.pain,.get,.case,.steps li,.stats li{transition:transform .25s,box-shadow .25s,border-color .25s}
.pain:hover,.get:hover,.steps li:hover,.stats li:hover{transform:translateY(-4px);box-shadow:var(--sh);border-color:transparent}
.case:hover{transform:translateY(-4px);box-shadow:0 18px 40px rgba(21,35,58,.14)}
.chip{transition:border-color .15s,background .15s,transform .15s}
.chip:hover{transform:translateY(-2px)}
@media (prefers-reduced-motion:reduce){
  *,*::before,*::after{animation:none!important;transition:none!important}
  .anim .rv{opacity:1;transform:none}
}

/* планшет */
@media (max-width:960px){
  .hero__in,.risk,.about{grid-template-columns:1fr;gap:32px}
  .hero__photo{display:none}
  .stats{grid-template-columns:repeat(2,1fr)}
  .steps{grid-template-columns:1fr 1fr}
  .about__photo{max-width:420px}
}
/* телефон */
@media (max-width:640px){
  body{font-size:16px}
  .top__in{height:58px}
  .top .btn,.online{display:none}
  .hero{padding:28px 0 32px}
  .hero__cta .btn{width:100%}
  .sec{padding:56px 0}
  .sub{font-size:17px;margin-bottom:24px}
  .pains,.gets,.cases,.steps,.opts{grid-template-columns:1fr}
  .qbox{padding:28px 20px;border-radius:22px}
  .q h3{font-size:21px}
  .qnav .btn{min-width:0;flex:1}
  #quiz.open{padding:0;align-items:flex-end}
  #quiz.open .qbox{margin:0;border-radius:22px 22px 0 0;min-height:70dvh;padding-bottom:calc(28px + env(safe-area-inset-bottom))}
  .pain,.get,.case{padding:22px}
  .stats{margin-top:28px;gap:8px}
  .stats li{padding:14px}
  .incl{padding:22px}
  .incl .btn,.about .btn,.final .btn,.center .btn{width:100%}
  .final{padding:56px 0}
  .dock{display:flex;gap:8px;position:fixed;left:0;right:0;bottom:0;z-index:30;padding:10px 16px calc(10px + env(safe-area-inset-bottom));background:rgba(255,255,255,.96);backdrop-filter:blur(10px);border-top:1px solid var(--line);transform:translateY(110%);transition:transform .25s}
  .dock.on{transform:none}
  .dock .btn{flex:1;padding:14px}
  .dock__vk{flex:0 0 52px;display:grid;place-items:center;border-radius:14px;background:#0077ff;color:#fff;font-weight:800;text-decoration:none}
  .modal{padding:0;align-items:flex-end}
  .modal__box{border-radius:22px 22px 0 0;max-height:94dvh;padding:22px 18px calc(22px + env(safe-area-inset-bottom))}
}